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Checkout Abandonment – What Is It and How to Avoid it
What is checkout abandonment? Checkout abandonment is when a potential customer starts the check out process for an online order but drops out of the process before completing the purchase. Any item that enters the shopping cart but never makes it through the transaction is considered to be “abandoned” by the customer. This process demonstrates […]
The Rise of Europe and Its next steps forward in e-commerce
E-Commerce Of The Past In Europe Before the Covid pandemic, during the calendar year of 2019, Europe’s global share of e-commerce was only about 10%, roughly equating to $340 billion. That year, however, e-commerce grew more than 15% in Eastern Europe. In Western Europe, it grew by more than 10%. While the Eastern market outpaced […]
